This is what Monterey Bay says about wild steelhead:
"In the mid-1900s, lake trout populations suffered from overfishing and the introduction of non-native species in the Great Lakes. Due to recent population increases, lake trout from Lake Huron and Lake Superior is a "Good Alternative." Concerns about low numbers of trout in Lake Michigan result in an "Avoid" rating. Farmed rainbow trout from the U.S. is a "Best Choice" because it's raised in environmentally friendly ways. Rainbow trout is sometimes sold as "golden trout," "steelhead" or "steelhead trout." This recommendation does not apply to wild steelhead; many of its populations are threatened or endangered. "

Neither Monterey Bay or MSC give wild steelhead a "go" rating when it comes to sustainability. The Safina Center is the only one and is the first time any organization has given wild steelhead any kind of decent "sustainability" rating. The reasoning of the Safina Center also happens to be full of crap.

The problem is that the rating lists all USA wild steelhead with the yellow rating, even though most ESU's are listed as endangered or threatened in the USA. You have no way of knowing if the tribal fishery is targeting a so-called "healthy" stock or "endangered" stock and we all know that nets targeting hatchery fish kill wild fish as by-catch.

Whole Foods is cherry-picking sustainability ratings. It ignores the two giants (Monterey Bay and MSC) and chooses one most people have never heard of to sell potentially endangered species.