R&B White Silver vs Matte Silver vs Polished Silver

Genuine silver is the most reflective finish available. When it's polished it gives back a ton of light but most of it in a fairly narrow pattern, similar to a flashlight, you can see the light but it's brightest when it's pointed right at you. It's bright...sometimes even too bright for certain conditions.

Matte silver which is generally just a less polished version diffuses the reflected light in a very wide range. It's less flashy/more subtle and better suited for spooky fish conditions but as light gets low the reflection naturally diminishes.

"White Silver" is sometimes confused with matte silver because they are both unpolished but they are actually very different animals. R&B is the only lure maker who does genuine white silver and the recipe is secret but the result is a "powdery" finish that literally glows, much more so than the average "matte" silver" and therefore a best of both world finish IMO.

The pics below were all taken in low light with flash from differing angles. The pics with 3 blades is matte (left) white (center) and polished (right). The pics with 2 blades is matte (left) and polished (right). As you can see at certain angles the polished silver blade reflection is blindingly bright but at other angles it's quite dark. Check out how bright the glow is coming off the white silver blade in pretty much every picture. Pic is worth a thousand words...