Imagine living such an unfulfilling depressing life that you have to take a bitter stimulant in the morning to motivate you to get out of bed because you fill your bodies with toxic chemicals and need it to feel normal. And then imagine dedicating your whole life and existence to brewing techniques, sustainable sourcing, roasting levels debating over which piece of this materialistic product was 'better'. Imagine being ignorant to the toxic fumes which harm the workers roasting beans or the exploitative harvesting by slave level labor by some suffering person of color in a third world country. Imagine wasting your life metaphorically playing around in an endlessly deep pit of excrement, drinking it in your cup, splashing it all over you and your friends and dunking each others' heads underneath.