Bob, I was looking at the site yesterday and was wondering the same thing. So I sent them an email asking why their prices were 70-100% more expensive than buying them retail. Here's the response I got.

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YAKIMA BAIT MANUFACTURES AND SELLS OUR PRODUCTS THROUGH WHOLESALE
DISTRIBUTORS. THEY IN TURN SELL TO THE RETAIL STORES. WE SELL RETAIL
ONLY AS A COURTSEY TO FISHERMEN WHO CANNOT FIND A PARTICULAR PRODUCT
LOCALLY.

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Not very friendly eh?
_________________________
-Ryan

Chicks dig the floppy ears.

ramstrong@hotmail.com