Carl-
Auburn sports may take your wallet as will most other small fishing tackle shops when comapred to the giants like Sportco and GI Joes.

It all lies in the fact that they do an incredible amount of volume and sell other stuff like clothes and shoes and such. Ever notice that you have to walk all the way to the back of the store to get to the fihsing section at GI Joes??...you must pass by the shoes, the clothing and all the other crap to get to the fishing tackle.

Tell me this...can you walk into Sportco and ask any employee to give you specifics in regards to questions like which split should I take at this section on this river??? This is only example but I am sure there are thousands more!!

I work at a tackle shop and I am not trying to piss on Sportco in hopes that you would come spend your money with us but I will say support the little guys like Auburn Sports, Salmon Bay Tackle (great shop!!!), Hook Line & Sinker (another cool shop and Darrell is a super nice guy), John's etc. etc.

How often have you walked into Sportco and been offered a slice of pizza and been directed into the direction of the fridge so you can help yourself to a Coke???