OK, you asked for it.....

I am using MS Explorer 5.5 with font size set at medium, a 17 inch monitor set at 1024x768.

1. The font size on most of the pages (see opening page) is way too large.
2. There is a "major" scroll factor here. Viewers shouldn't have to scroll to view the content links.
3. The link buttons are huge and spaced far apart. If you make them narrower (?) and closer in spacing you will get rid of some scroll.
4. The images should load alot faster. I noticed that "hats.jpg" on the Terminal Tackle page has a size of 225x299 listed in the code, but the actual size is 480x640 and has a resolution of 150. This makes it 43.8 kb. (Very large) Using Photoshop I changed the image size to 225x300 and 72 dpi and saved at level six jpg and the result is 21.3 kb. The image looks the same and loads twice as fast.
5. Tooltip text would be nice. Example: "Product Lines" has a list of product catagories. I have to click "rods" to see what kinds are carried. If you used tooltip text I could mouse over "rods" and see the products carried with out clicking. Now this will not work with "terminal tackle" as there is alot listed.

I hope I haven't come off too harsh. I think that it is a great start and there is alot of potential.
You will not be able to please everyone, but these tips will produce a site that is much easier to view and navigate.

If you need any help feel free to contact me.
riverswild@hotmail.com