Magazines write what sells. Supply and demand. If they keep writing over and over about Sky then no one is going to buy it. They have to add to the general knowledge of the buyers otherwise they go out of business. This is Econ 101 so I would not complain about zipper-lips being written about. I know it hurts if your or my hard earned zipper lips gets published but I have gotten over it and it boils down to demand and supply and free market economy. This is not a Taliban controlled country. Is it irresponsible or unethical? If you want to get into that lots of things we do or buy or sell can be challenged.