Was reading the backlog of posts and thought I'd answer JR's question. While most of the booths are made up of manufacturer's displays and lodges selling vacation packages, there are quite a few that sell merchandise directly from the manufacturers (I bought a knife sharpener from a guy selling only that) and most of the fishing oriented shops have displays there. I saw Auburn Sports & Marine, Sportco, and another shop I didn't recognize. There's also boat and vehicle dealers itching to sell you stuff too. I've been to many of these shows, and there's always stuff to buy.