Kaiser,
I fished the beach in PV over Thanksgiving and had moderate success. Although I brought zinger type lures to mimic sardines I had my best luck with the lead head jigs I bought down there. They were basically 3/8 to 1/2 oz lead jigs with a white head and tied with a big wad of feathers. Some had red, yellow or mylar tied into the body just behind the head. The overal length was 2-3 inchs. While there I caught torro and saw several people catch torro and mackeral. I understand its not too hard to hook into rooster fish in the right location.