Most people in the U.S. (not alaska, washington or oregon) dont know the difference between a humpy and a king. I went to Cleveland and asked about the "fresh salmon" on the menu, and no one in the restaraunt including the chef could tell me what kind of salmon it was. People in the rest of the country don't really like salmon because they usually end up with a canned pink or a farm raised atlantic. Copper River King or Sockeye is a Brand Name. People pay big bucks for it because they know its good. But really very few people could tell the difference between a Copper River King and a Cowlitz River King. I see Farm raised atlantic being sold as fresh King all the time. Even some high end seafood resaraunts on the Seattle waterfront have generic "Salmon" on the menu. Mostly it is farm raised atlantic that has been over-cooked, has a lot of dill and sticks to your teeth. But if you order the Copper River you usually get a quality meal. We should all feel lucky that we have the opportunity to enjoy and understand this resource. Please release the unmarked fish! IMHO