I'm with 4salt on that. I have bought all my latest reels and rods at Teds. I go to Joes for some terminal gear. For Boating stuff I like Boaters world. For all Salmon gear you cannot beat the Silver Horde store right here in Lynnwood! If you have not been over to see kelly and his shop you are missing out! Prices are better on flashers, dodgers, hoochies, terminal gear and everything else because thay make it in the back room!