I personnally preferre Sportmans over sportco. It is alot more organized. Like everywere else you are going to find stuff that is more expensive than other places if you look hard enough, but from what I have seen and heard from friends of mine they are about the same or cheaper than sportco. If you haven't been to one you have to at least make the 45 minute drive up and check it out for yourself. Their are a few guys that I work with that aren't sportsmans and they were disappointed because they though it was going to be a sporting good store. I asked them what part of sportsmans wearhouse don't you understand.