I fish mostly bigger waters (Columbia and Snake) so mostly use somewhat big/deep plugs.

For steelhead:
Metallic red/black back hot-n-tot or wart
Fluorescent red/black herringbone mag/wart
Metallic green/black back hot-n-tot
Michael Jackson wiggle wart
Hot pink or metallic pink wart/mag wart
Chrome/fluorescent orange back wart, hot-n-tot, or fatfish
(Plus a few hundred others that rarely get used)

For chinook:
(Besides the Kwiks in green/silver, red/gold, glad clown...):
chartreuse/lime green herringbone mag wart
hot pink mag wart
fluorescent red/black herringbone mag wart
luminescent mag wart

Although the kwiks are my bread & butter, surprisingly the mag warts will outdo the kwiks in some conditions. We've had double digit days flatlining mag warts in the Hanford Reach.

I agree with the comments about action being most important... I have a whole box of toothmark lures, nothing goes in that tray unless it's caught at least a handful of fish. Confidence-in-a-box.