As dave said, it is the nature of the industry. Try picking up a any womens magazine, maxim or GQ, ya gotta go to page 20 for the table of contents to find the article you want to read. These mags can be very large with very little content. If the content is not what you desire then don't buy the magazine, but if you find the content helpful you will probably just have to wade through the ads and you may even find something in an ad that you find useful, just be sure to ask your doctor if it is right for you...