RvsW- I'm not a totally white guy- I'm an old half breed Piegan clan of the Blackfeet Nation and not a wannabe by any stretch. I just got into the music because it was a lot more interesting than anything else that is played on the radio today. The more I listened the more I was interested in the Rastas because so much of the music is about their beliefs and to understand the context of the lyrics I read up on what it's about. The more I got into it the more I realized how much good music there was available.
Reggae music is only international musical genre out of the third world and is played on every continent in the world. I can see why a white guy, such as yourself, would get the impression that is not of interest to anyone as it is out of the third world. There is alot of interesting things outside of the US that have value. Try listening to some of it besides Legend by Bob Marley, you might be surprised.