The white jig pictured was one of 2 orders from Bass Pro Shop and an order of 200 is under $40 putting the per jig price @ 20 cent a piece...if you can find the Wally world shelves with some they went up this year 10/$1.29 for the Laker brand...the price is worth the smile watchin people [kids] catch fish, thats one reason we give to anyone who asks and offer to the kids on the bank...I did tell the 4 kids on sunday that we gave jigs to, that when they become Millionaires to remember us and if they have an extra jig offer it to your fellow fisherman...The smiles brought on by your fist salmon is PRICELESS...