Todd,

I don't know what kind of html editor you're using, but in Dreamweaver you can establish "libraries" - which basically is a way of managing templates and links (internal and external). This makes managing the common elements of your pages a breeze. ie, if you want to change your logo, which would be on every page, you only need swap out the image on the template and the library will cascade that change site-wide. I'm sure other editors have similar tools, and it is these tools that help you keep your game tight.

It should actually be quite simple to add that link which would be a "mailto: todd@rvrfshr.com" or somesuch.
The libraries allow you to change all links site wide - so if you wanted all the inquiries to go to Joe you could use the library to make the change once and make all links that are todd@rvrfshr.com change to joe@rvrfshr.com.
This is 10 min tops, just sayin'. As it is, It is a nice crisp, simple and robust site. I look forward to testing out the full shopping features and the lbd worms.
Parker gave some good advice as well, although I have a tough time imagining much dissappointment occuring when someone receives a package from rvrfshr.

By the way the cardboard inserts that come with the spinner and spoon packages make excellent business cards on the river. I've handed several out when folks ask me what I'm using.

Good luck!