Then why would it really matter if a conservative in SF... or a liberal in Texas were on the general ballot at all bd... when like you say, they don't have a snowball's chance in Hell of ever winning?

Is it just so conservatives in SF and liberals in Texas can feel like they have a choice... when they really don't?

The idea of an open primary is to allow more people to participate... and to find the best 2 candidates, or at least the most popular, no matter their party affiliation.
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A day late and a dollar short...