Always considered the bigger the retail price in rods is in part paying for a bigger insurance policy for it. Have to admit taking advantage of that too. Cannot make a vote since I don't know the price of said rod, but I've sent a rod or two back without a note and option A was the result. They happened to be on the high end cost wise. Obvious that the cause was due to defect. They never asked so I never told, and I would've been honest if they did. Something tells me that the insurance policy doesn't exist anymore so hopefully won't have any accidents anytime soon. +1 on the customer service comment above.