Take a Lamiglas 8'6" Medium G1000 for example:
Rod sells for $140.00
Dealer nets 35% points: $91.00 Dealer Cost
Cost of Sale 6% (salesman commision/factory sales guy): $85.54
Shipping 3% (could be much higher, especially with warranty rods): $82.97
Advertising and marketing 5-8%: $78.82
Cork, Reel Seat, Guides, Thread, and Bonding Agents say 20%: $63.06
Blank Material Cost 10%: $56.75
Labor (figure one hour time combined through process approx. $17.00 Per Hour)30%: $39.72
Misc Costs 5%: $37.73
Warranty 15%: $32.07
Profit???????????????????

Not enough to cover the costs of warranty abuse and misuse. I don't understand why and how you can build a rod in the US for less than $150.00 cost meaning the dealer marks it to between $230.00 and $300.00.