The folks that should read the labels and give a chit about what they're stuffing into their gob don't.

It seems to be the younger, and dare I say more educated, demographic that reads the labels. Once you hit 250 pounds or 55 years old the need to read either doesn't matter (which it does even more so) or they just don't care. Of course this doesn't apply to everyone but I think is a fair generalization.

Not a lot of chubbies at Whole foods and not a lot of fitness freaks at Mcdonalds.