Higher profit margins for organics for everyone even restaurants. It is not everywhere because it costs more. Only fools and people with more money than brains do all of their shopping at whole foods or pcc. People will eat cheap food that is easy to prepare before they will assemble a healthy meal . Lastly the term organic is misleading. Most of the organic food available is not truly organic. If I have 1000 acres that I want certified organic I just have to find one spot that test chem free. The rest of it could be a superfund site.