While I certainly think that the selling (and condoning of selling) the so-called "wild "steelhead is pretty fu**** up I wouldn't say that the Whole Foods fish display is common, after all buying good fish in Arizona has got to be pretty problematic. That being said, those fish are some of the worst looking fish I've ever seen displayed . The fish sold in the Seattle and Portland Whole Foods have been really quality products, we were able to get fresh two day old king crab there a few years ago, never bought frozen again. They source a LOT of good fish locally, including sablefish.I worked in the retail fish industry when I was younger and saw lots of product. Haven't been to the Monterey Aquarium for 20 years or more, was really impressive then. That being said, I think that they are almost as hypocritical as Seaworld. Pushing a non-fishing platform when you make your living capturing and displaying animals for profit really makes your position non-tenable. Bob R