Creative departments only have access to certain / limited stock images at a moment's notice / story deadline. They grab a picture and slam it in with zero subject expertise. 3 seconds consideration is given to this entire process. If you want a story correct image, then you have to actually plan out the release of the story, send a photog into the field with a guide, catch the right fish at the right time of year, take the pic and submit. That's a time and money sink-hole and MGMT + Accounting says absolutely no way. In fact, the photog was laid off because of stock images.

So the answer is to buy an image of any salmon and call it good. They could put a Blue Marlin or Goldfish in that story and nobody would notice. To 99% of the population, a fish is just a fish is just a fish. Same with that Creative Department. Most Creatives haven't ever even left their city coffee shops, let alone ever held a fishing rod in their hands.

If you want a story out there (any story), it's not that hard. Forget local news and go world-wide today and for free. You just gotta have a compelling or shocking story. So make it compelling or shocking. Also - you better be telling the 100% truth OR have a deep wallet for the eventual lawsuits.