Zo,
I`m glad you`re okay.
I would imagine they would probably have no problem giving you a refund on the boat. As far as the rod and reel, don`t know.
I would give them the chance to make things right first, but if not, then by all means contatct a lawyer and see what recourse you have.
You probably could sue them,
But don`t make up stories like bentpole suggested, that`s exactly the type of person you don`t even want walking up you walkway to your front door
or being in your car or boat just in case he may need a couple of bucks for something.