Shimano sure sounds like it backs it product. That's refreshing. Here's another one for ya.
I bought 3 Okuma Rods and reels from Sportco a year or so ago. One of the reels after 6 months just wasn't working like it should. I took it back to SPortco and before I could finish explaining what the problem was, the slapped a brand spanken new one on the counter for me. Free of Charge! How do you like that!