On a similar note, what's with the "extra" barrel swivel added between the hook and split ring on that spoon on the main image of your site?

Does that "extra" barrel swivel come with your spoon kits? If not, why is it pictured? A novice to fishing and your site will look at that picture and ASSume that is what they are getting.

Now where on your site (that I looked) tells exactly what is in a spoon or spinner kit, let alone instructions on how to make them.

Parker's Worthless Advice would be: "If the photo doesn't show EXACTLY what you are selling, don't put it on your site." Goes for the spoons, hooks, spinners, etc. Even IF the photo is cool. Toss it and use another one that shows what you're EXACTLY selling to your customer.

Good start on the site, but you need to dumb it down a bit....if you catch my drift. More basic instructions on how to assemble a spoon or spinner. Instructions on how/where to put stickers. Show hotos that ONLY show what you are selling. No prototype stuff. No OEM hooks - unless that is what comes with the spoons, etc.

Also, I'll personally give up on any site (instantly) if I'm forced to hit the BACK button to navigate. Navigational faux paus on a commercial website.