I checked out his site, seems legit looking. As far as the products I've seen them all before in eBay. Except for the kingpin, he has marketing skill though. Steelhead fishermen love gimmicks, and at 1.99 for the kingpin that's a drop in the hat. As far as his videos I don't know I seen some whacked out dude for five seconds and turned that off. Flossing is not ethical at all, unless you are fishing the carbon for pinks. In that case you are putting them out of their misery. They get asshooked so often and so many times its probably a relief to be genuinely flossed.