Ive fished Loomis since 96' I think and have really liked their product and service. From what ive heard the new IMX are great. Fishing rods are over-rated anyways, ive got an old skool Shakespeare noodle rod that has countless steelhead and is well over 10yrs old for 50$. If im plunking, float fishing, canyon climbing, I can catch plenty of fish with a cheap cabelas rod( yellow rain jacket, and reel included). If im bottom bouncing or swinging metal I can use one of my old Loomis rods and do just fine.

Nice to see Loomis upgrading and adding!