Something I just learned today as I was buying a very expensive fuel filter for my Yamaha main motor was that Honda parts are a lot cheaper. Auburn sports passed this information on to me.
I think before I buy another motor I should pick a part I would routinely use and check pricing and availability with manufacturers I'm considering. It would be a worthy exercise.
Honda may cost more to buy in the first place but the fact they're reasonable when it comes parts is something I would never have figured.