To much creative marketing? excuse me, but the rod, reel, line waders, boots, terminal gear, rain jacket, boat, trailer, car, truck, guide, or anything else you use to go fishing with are advertised products. How'd you find out about them, hummm? Your are right boater, every thing is about the money, including the fish you catch. The hatchery workers need to get paid, the license you carry, the gas you use, etc, etc, etc.
Most of the informative posts' on this BB are about new ideas and ways to catch fish, but they all mean spending money! Of all the Mags' out there STS is one of the best. If there is anyone who can actively fish for Steelhead or Salmon without spending any money everytime you go, tell me how you do it, OK? Not that I'll care.