You can expect this kind of service from Pure Fishing. This is the parent company which owns Berkley, Abu Garcia, Fenwick, Johnson, Mitchell, Spider (of Spiderwire fame) and Red Wolf.

This is not some holding company or part of a conglomerate. It's a company owned basically by one man, Tom Bedell. His father, Berkley Bedell, started the company as a fly tying business when he was in high school, and that same work ethic rules the company today.

Berkley bought the other companies in various deals. Abu is just one part of it.

As far as reel repairs go, I visited the Abu shop in Spirit Lake, Iowa, and talked to the supervisor of the shop. They have the parts to repair just about any reel that Abu has ever made. In fact, when I mentioned that I really liked the old 5000D, the guy built me one from spare parts.

There are several websites for the various brands, but if you go to purefishing.com, you can link to any one of them.

They are a great company to work with, and they have the dedication to provide the kind of customer service we'd all like to have.