It would never work seeing we just want to kill fish for ourselves instead of them killing fish for restaurants.

Our target audience cares more about the menu than ESA. Unless, of course, it's cute and has a cute name like Hershel or Cecil . Then the masses can spew their outrage and righteousness on Twitter over a Salmon dinner at their favorite $50 a plate establishment.

We are the ones with blood on our hands and not the masses that consumed their way to the current situation .

But, by all means, go prove me wrong.