You know, I'm really torn on this subject. I remember as recently as 5 years ago when someone at Ted's knew my first name. I bet I spent $2k at Ted's the first year I got back into Steelheading and the way I was treated was the reason. Now service seems so bad everywhere (not just Ted's) that I'm inclined to shop online, both to save money and not be subjected to the ignorance at a G.I. Joes, or the "Are you dumb" attitude at some of the tackle only shops. I know how to fish, and I know what I need. I'd like to see my dollars go into the local economy, instead of seeing them go to some mid-western guy who never even touches tackle, but has a nice website and has the ability to have the manufacturer direct ship to my house at no cost. Some of the pricing locally is completely out of touch with reality though. As someone that sells for a living, I can't force myself to pay the sometimes 100% Margin some of the local shops are trying to get. Every time I make a major purchase I'm willing to put my dollars into the local economy, but the local retailer needs to show me he cares and wants my business. Otherwise, a URL can treat with just as well.