Let’s see, twitching jigs, the new fad. The first time I twitched a jig was sometime in the mid 60's in Lake Washington, and it wasn't new then, there was also a seminar at one of the sportsman shows in the 80's about twitching jigs. The method comes and goes just like many other methods, and like other things in life, some people do it much better than others.
Merg has developed certain "skills" that seem to work very well for him, at least in his world of priorities, and like Slab says, he's very entertaining.